What Is A Social Media Audit and Why Do I Need One?

What is a Social Media Audit?

A social media audit is quite simply a review of your company's presence on social media.

→ It involves taking stock of all the different accounts you have, their current status and engagement levels, and looking for areas for improvement. The benefits of having a social media audit done by an expert include:

• Awareness that there are ways to improve your company's presence on social media

• A clear overview of what needs to be done to take your business' online marketing efforts up a notch

A social media audit provides key information about your current presence and allows for informed decision making in the future. Here are some things it can tell you:

A social media audit is a great way to get a complete picture of your current social media presence, so you can make informed decisions about the future of your brand. A well-executed social media audit will:

• Tell you what content is getting the most engagement from your audience. This information is key for creating content that resonates with them and improves engagement rates overall.

• Tell you who follows your business on social media, and how many followers each platform has (or doesn’t). Knowing where people are coming from will help determine if there are new audiences that need to be reached through additional channels or campaigns, or if it’s time to retire dormant accounts.

• Show the number one thing you want to improve on. An audit can identify areas where there are opportunities for growth in terms of audience size and engagement rate—and then provide suggestions as far as how best achieve those targets without breaking the bank!

You may be wondering: why should my business get a social media audit?

Here are a few reasons to consider.

• Social media audits help you to understand your strengths and weaknesses.

• You'll know what content is working for you and which isn't.

• You can see who's following you, who isn't, and where your opportunities lie.

The point of a social media audit is not just to look at numbers (though those are good too).

The real benefit comes from understanding:

• What do my customers want?

• What are they saying about me?

• How can I improve my relationship with them?

To sum it up →

You can learn a lot about your business by looking at the data, and if you’re not sure where to start, we can help! Our social media audits take all of the guesswork out of figuring out what your next steps should be: we identify opportunities for growth that will help your company reach its full potential in today’s marketplace.

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