Set Realistic Goals For Your Social Media Marketing Plan

If there is one thing you understand in marketing, it's the importance of setting goals. Goals allow you something to aim for, something to work towards, and gives you and your business a motive for making sure you keep marketing a priority.

Introduction

If you want to achieve success in social media marketing, you need to set goals. Goals are the foundation of your social media marketing strategy and they should guide everything that you do. But how do you set realistic goals? And what makes a goal "realistic?" In this post we'll cover some tips for setting goals and achieving them through your social media marketing plan.

Understand what you want to achieve

Setting realistic goals is a great place to start if you’re planning out your social media marketing strategy. And the best way to set realistic goals is by using SMART goal setting principles.

SMART stands for Specific, Measurable, Attainable, Realistic and Timely.

If your social media goals are SMART they will help you set clear parameters around what needs to be achieved through your plan and how it will be done. Here’s an example: “I want my Facebook page to have 1,000 more fans within 90 days” – this goal is specific because it tells us exactly what we are trying to achieve; measurable because there are ways of measuring our progress (for example having a certain number of fans); attainable because 1000 fans isn't unattainable in 3 months; realistic as 1000 new likes is achievable for many pages who work hard at it; timely because 90 days gives plenty of time for growth without being too long-winded or overwhelming

Set S.M.A.R.T goals

S.M.A.R.T Goals

The acronym S.M.A.R.T is a guide to help you set effective goals and make them achievable:

• Specific — Your goal must be well-defined, so that you know what it is and how to achieve it

• Measurable — You must be able to measure your progress towards achieving the goal, so that you can see if you're on track or need some adjustments

• Attainable — The goal should not be too easy or too difficult for you to accomplish, but should be challenging enough to motivate and inspire you

• Relevant — This is an important factor in making sure that the final result will have value for the organization; if the goal doesn't add value then there's no point in pursuing it! A good way of ensuring relevance is by talking about how this particular project fits within other projects already being done at work (or within other areas of life) - this makes sure nothing gets lost in translation during implementation because everyone knows where everything else stands relative

Your goals must be achievable

• Define what is achievable.

• Know your limits.

• Be realistic.

• Don’t overreach.

Conclusion

There you have it, a quick and easy guide to setting S.M.A.R.T goals in your social media marketing plan. Setting realistic goals is an important step to creating a successful social media campaign, but remember that there are many more things you can do to make sure it's successful as well!

If you’re interested in learning more click here and to purchase our 15 page handbook on how to set goals for you Social Media Strategy!